web design : harrogate : yorkshire : UK : 01423 509315
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Dortech Architectural Systems
Dortech is a commercial glazing contractor specialising in the design, manufacture and installation of high performance glazing products manufactured all under one roof including; curtain walling, structural glazing, roof glazing, doors, windows, brise soleil and louvres.
The Website - Design & Template Used
A good example of what can be done with our brochure/portfolio website. This website uses two variations of the catalogue - one for completed building projects with a map showing where each glazing installation is located and a different template for their product range of curtain wall, doors, windows, etc.
Using the content management system (CMS) it is 5 minutes work to add a new project to their portfolio and add new content to the news section. All this is done by the staff at Dortech. The current website is probably different to the screen-grab because they can also easily change any of the website graphics to keep it looking fresh and up to date.
New sections have been added over time - a vacancies section with the ability for prospective job candidates to upload their CV, a download section of PDF files of completed work and product information and separate registration forms for sub-contractors and suppliers to contact Dortech.
Work Done:
CMS : Our portfolio/brochure website
Design : Made to match the previous website
SEO : Keywording to get from page 3-4 SERPs to page 1.
Other : Importing all the data from the old website
Time Taken : 3 days
Using the content management system (CMS) it is 5 minutes work to add a new project to their portfolio and add new content to the news section. All this is done by the staff at Dortech. The current website is probably different to the screen-grab because they can also easily change any of the website graphics to keep it looking fresh and up to date.
New sections have been added over time - a vacancies section with the ability for prospective job candidates to upload their CV, a download section of PDF files of completed work and product information and separate registration forms for sub-contractors and suppliers to contact Dortech.
Work Done:
CMS : Our portfolio/brochure website
Design : Made to match the previous website
SEO : Keywording to get from page 3-4 SERPs to page 1.
Other : Importing all the data from the old website
Time Taken : 3 days
The Search Results
Screen shot taken 24th November 2011.
It does help with search results when the main search term is part of the domain name and generally searching for a domain name to get a number one search result is cheating - you will always come number one when searching for your domain - there's something badly wrong if it doesn't!
So "aluminium curtain walling" does put the company with that domain at the top - if you remove the "aluminium", they disappear, but Dortech remain on the top half of page 1.
This website has been in existence for a number of years which search engines like - it establishes an element of trust and helps with search results. Brand new websites using a new domain name can take a while to produce worthwhile search results as the search engines establish that trust and your website's relevance to peoples search terms.
Notice how Google has highlighted the search terms in bold in the result titles, descriptions and the URL link to the website page. The content management system we are using has an identical copy that you can edit to get your main keywords into the correct place. Calling your website home page "Home Page" or "Welcome" is worthless.
Google returns result based on what it thinks is the most relevant for the search term - and from the search we used, Google has no idea whether we are doing research or looking to buy.
Wikipedia is hard to beat if they have a category dedicated to your product.
Technal are one of the major manufacturers of curtain wall, so it is no surprise they come near the top.
It does help with search results when the main search term is part of the domain name and generally searching for a domain name to get a number one search result is cheating - you will always come number one when searching for your domain - there's something badly wrong if it doesn't!
So "aluminium curtain walling" does put the company with that domain at the top - if you remove the "aluminium", they disappear, but Dortech remain on the top half of page 1.
This website has been in existence for a number of years which search engines like - it establishes an element of trust and helps with search results. Brand new websites using a new domain name can take a while to produce worthwhile search results as the search engines establish that trust and your website's relevance to peoples search terms.
Notice how Google has highlighted the search terms in bold in the result titles, descriptions and the URL link to the website page. The content management system we are using has an identical copy that you can edit to get your main keywords into the correct place. Calling your website home page "Home Page" or "Welcome" is worthless.
Google returns result based on what it thinks is the most relevant for the search term - and from the search we used, Google has no idea whether we are doing research or looking to buy.
Wikipedia is hard to beat if they have a category dedicated to your product.
Technal are one of the major manufacturers of curtain wall, so it is no surprise they come near the top.